Harn Soper has a big vision: to prove that big farms can sustainably care for the community and for the environment while remaining economically healthy.
That’s why he’s transforming a portion of his family’s 1,000 acre Soper Farms in Emmetsburg, IA, from producing commercial corn and soy into farming organic vegetables, free-range chicken, and grass-fed beef.
His vision is to create a 21st century farm rooted in traditional farming practices, working with natural systems but using technology to good advantage.
He’s betting that his new farming methods can address a multitude of issues. He would like to improve the eroded soil, poor water retention, and depleted soil nutrients of his fields and limit the wider ecosystem impact of excessive fertilized runoff entering the water system. He wants to provide jobs to the local community.
The local farmland produces mainly corn and soy for animal feed. By selling through farmers markets, local institutions and restaurants, and his farm store, bakery, and cafe, he intends to provide fresh and nutritious produce and meats directly to the community. He hopes this access will also help lower the region’s obesity rate.
When Harn asked me to create much of the “look” of this new venture, I was stunned and pleased. My amazement only grew as I started to learn about the scope of this huge project and his dedication to the cause. For someone interested in sustainable agriculture, art, design, and eating her vegetables, this has been a dream job.
Over the past two years, I have worked with Harn to develop visual identities for his parent company, Soper Farms, and New Shoots, the company which sells Soper Farms products. I created the label design for Soper Farms first product, Heirloom Popcorn (which comes with a spice pack! Genius.) and had a very fun time creating the farm store’s Grand Opening poster. I’m incredibly honored that my fruit and vegetable prints are used throughout the website and branding and that my products are being sold in their farm store.
I believe in Harn’s vision and am committed in helping it succeed. The farm store/cafe/bakery is now up and running and the 2012 vegetable planting is in full effect. I can’t wait to share more updates as Soper Farms evolves and grows.
Learn more at soperfarms.com
Grand Opening Poster available here